Giving Afro Caribbean food a contemporary and relatable identity.
Wakiki is an online Afro Caribbean food hub and food delivery service based in London. Wakiki curates expertly prepared Afro Caribbean food and promises its customers a sophisticated food delivery service. The start-up already had a brand-mark created (below) but were dissatisfied. The Lettuce Lab were brought in to re-design the brand-mark and map out Wakiki's strategic positioning.
USER INTERFACE DESIGN. BRANDING.
The Letter 'W'
The first letter of the brand name 'Wakiki'.
The multitude of Afro Caribbean countries.