Ittihad FC.
Mascot Design.
Saudi Arabia's leading football club gets a new tiger.
Ishara Design was commissioned by Sela Sport to redesign the brand identity for ITTHAD FC, Saudi Arabia's top football club. Ishara Design reached out to me to redesign a new mascot for the brand, as the club's iconic tiger mascot, which appears on their jersey and merchandise had begun to look dated. I was given the challenge of bringing a simple new contemporary look to the iconic tiger to go with the refreshed brand identity of the club.

Refreshing the tiger design with a focus on simple contemporary clarity
The old Tiger Mascot
