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Olu Emmanuel Dada

World Economic Forum



Contracted Agency / PublicisLive

Driving the agenda at Davos 2019 with a new visual language of globalisation. A new approach required a new language.

The World Economic Forum is world leader in shaping the ideas which define global, regional and industry agendas.

Transformational agendas & ideas /
Its’ transformational agenda furthers our knowledge and understanding in areas which address important human issues such as globalisation, human trafficking and sustainability.

Over several topics, there was a lack of a visual language which adequately supported communication or awareness of these far reaching ideas and agendas.

A new visual language system /
A future facing visual language was developed and designed to not only form a textured pattern that visually related to the World Economic Forum's identity, but it also acted as a secondary advanced form of visual communications, as familiar characters where mapped to individual symbols in a new visual communications system.


Event Comms, Spatial Design, Digital

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