Approached by The Espresso Lab to collaborate with Darna, a UAE based marketing communications consultancy, to develop The Espresso Lab brand communications and customer touch points as they were set to move into the Dubai Design District d3 flagship store. The approach involved creating a developed brand visual language that allowed The brand communicate better with a broader client base whilst keeping with a minimalist aesthetic.
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A brand style guide for their visual comms, package design, labels and more where created, we even designed some awesome coffee science information wall art which were inspired by modern art, reflecting the sophistication of the brand and their product. Unfortunately the art pieces did not end up being implemented in the interior.