Qatar Free Zones Authority
Refreshing the digital experience and visual communications for an innovative free zone in Qatar.
Under Finsbury Glover Hering's 360° communications mandate to advance the Qatar Free Zones Authority's (QFZA), a project was under taken to refresh the free zones digital experience.
QFZA was established in 2018 with operations commencing in 2019. After significant developments within the zones, in 2020 the QFZA website under went a revamp, with increased brand recognition, richer website content, stream lined navigation, improved user journey and increased brand searchability serving as main objectives of the digital revamp.
Project was undertaken whilst hired as the Head of Design - Middle East and Africa at FGS Global.
Strategy, Content, UX, UI