Finsbury Glover Hering was appointed by International Maritime Industries (IMI) to develop the company’s communications strategy and manage all brand and communications activities.

A crucial part of the mandate involved company profile raising as well as regional and global positioning. A brand perception and visual communications audit resulted in the need to refresh IMI's brand identity and visual communications system.

The approach was to modernise IMI's brand ID, creating a flexible, vibrant and timeless brand identity that firmly positions the firm as the shipyard of the future.

​Project was undertaken whilst hired as the Head of Design - Middle East and Africa at Finsbury Glover Hering.