International Maritime Industries
Redefining an innovative shipyard and the future of Saudi Arabia's maritime industry
Finsbury Glover Hering was appointed by International Maritime Industries (IMI) to develop the company’s communications strategy and manage all brand and communications activities.
A crucial part of the mandate involved company profile raising as well as regional and global positioning. A brand perception and visual communications audit resulted in the need to refresh IMI's brand identity and visual communications system.
The approach was to modernise IMI's brand ID, creating a flexible, vibrant and timeless brand identity that firmly positions the firm as the shipyard of the future.
Project was undertaken whilst hired as the Head of Design - Middle East and Africa at Finsbury Glover Hering.
Rebrand, Content, Spatial Design