Unveiling a dynamic experiential brand identity and a true media festival for co-creators & collaboration
An initiative of the Abu Dhabi Government, Co Create is an AI powered physical digital platform active & committed to fostering co-creation which powers the creative economy for the benefits of society and youth.
Committed to accelerating the diffusion of new technologies from within the creative economy, sparking new conversations while amplifying the impact & reach of new media to the widest possible audience shifting the global conversation and effectively move the messages from Abu Dhabi through the world. Facilitating access to new ideas, technologies, methodologies & funding experiments between storytellers, government agencies, the private sector.
Co-Create is more than a catalyst, it is a movement, a community, a moment of transformation change for the creative economy. The spirit of 'change' is carried through in the visual identity, with a dynamic brand that never appears the same - allowing visitors to literally make it their own.
Project was undertaken whilst hired as Design Director at Publicis Live.
Brand Dev, Event Comms, UI