The mandate involved branding and creating a visual language system for a unique Dubai and Chicago based creative agency. The project required a refresh of the existing brand and a revamp of the user interface design of a simple, straight-to-the-point landing page of the agency’s website, to clearly communicate the agency’s approach, services and value to potential customers.

The brand and visual style had to be simply, contemporary and formal, yet communicate the unmistakable feeling of play that is inherent in the brand and how they go able their business.