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Brand Development / Communication Design.
Putting human connectivity in to the 'Connecting The World' brand position.
During an employment at Start JG Middle East, I was a vital team member that helped Dubai Airports place human ‘connectivity’ at the heart of the brand proposition.
I was a key team member that contributed to the creation and implemented the entire brand design programme that ran across all stages of the project and all touch-points. From strategic brand positioning and new brand identity development, to organisational and behavior change engagement programmes, office environment design, interactive way-finding and signage, plus the entire digital experience and integrated communications.
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