We then developed 'dooodle it', Ethan & Co.'s first digital service. The service was intended to take doodling and childhood creativity to the next level. It is an online platform and community for child creators that leverages technology to allow kids to create and meaningfully collaborate between themselves and with professionals. These professional partnerships allows for a crucial leap from a child’s natural boundless imaginative creative expression to simple and attainable real-world outputs. Simple put, 'dooodle it' turns kids doodles in to real things.
During the process of turning these doodles into objects, the children are given the opportunity to expand their minds by adding layers of meaningful value to their doodles and illustrations and have the tools to discuss and think about simple purpose and greater benefits.This multi-faceted platform itself is beneficial to parents alike who get to use the platform as a doodle bank, getting to be a part of a community of safe information sharing, getting guided insight into their child's minds through further understanding the thoughts behind the creativity.
We developed the brand name, service offer, launch MVP, brand identity, user interface design and user experience. The outcome is a follow realized brand and service, a digital platform for kids to give meaningful life to their imagination by connecting with other kids and professionals in a safe digital space.