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Branding / UI & UX / Digital Development.
A modern military procurement and defense equipment supplier.
The project involved a brand refresh of the established African based Clover Nigeria: a military procurement and defense equipment supplier. The project's main requirement was to create a contemporary refreshed identity that retained the same visual appeal as the original brand, as the company is an established entity in its market.
The original brand-mark.
As the brand had a strong presence and had successfully built visual brand equity, it was essential to retain some key features of the original brand-mark. We chose to retain...
The Brand Colours.
The Brand-mark composition.
The Clover Symbol.
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