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The Renaissance Dubai Downtown Hotel
Book Design / Production
Contracted Agency / The Lettuce Lab
Approached by The Renaissance Dubai Downtown Hotel to create their hotel brand book, which would be a gift given to select guests during the 2017 opening of the new hotel in Dubai.
The initial idea was to design an adult colouring book, an idea which eventually became an engaging interactive book which featured a variety of stock and finishing a utilised a sophisticated approach to simple fun activities like 'connect the dots', 'mazes' and more.
The final output was a book that embodied the brand's character of 'business unusual'.
An interactive brand book that embodies the phrase 'business unusual'
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