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Saudi Research & Media Group / SRMG
UI / Dev / Campaign / Motion
Multimedia Designer / Fatima Rahman
Developer / Joell Lapitan
Live site / www.srmg.com/transformation
With a portfolio of over 30 major media outlets including Asharq Al-Awsat, Asharq News and Arab News – Saudi Research & Media Group (SRMG) announced a new transformation strategy that focused on delivering original premium content and experiences through multi-platform digital and social expansion, as well as strengthening its cable and satellite reach.
To amplify the press announcement, supporting visual and digital collaterals where developed, including an online announcement landing page - an interactive narrative- driven page that covered SRMG’s history, refreshed brand and the transformation story, as well as outdoor promotional material and social media content.
Project was undertaken whilst hired as the Head of Design - Middle East and Africa at FGS Global.
A narrative-driven and multi-channel story of the transformation of one of the Middle East's largest media groups
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