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Olu Emmanuel Dada
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International Maritime Industries / IMI

Rebrand / Content / Environmental Design
Art Director / Angie Mohammed
Multimedia Designer / Fatima Rahman
Graphic Designer / John Mendoza
Contracted Agency / FGS Global
Finsbury Glover Hering was appointed by International Maritime Industries (IMI) to develop the company’s communications strategy and manage all brand and communications activities.

A crucial part of the mandate involved company profile raising as well as regional and global positioning. A brand perception and visual communications audit resulted in the need to refresh IMI's brand identity and visual communications system.

The approach was to modernise IMI's brand ID, creating a flexible, vibrant and timeless brand identity that firmly positions the firm as the shipyard of the future.

​Project was undertaken whilst hired as the Head of Design - Middle East and Africa at Finsbury Glover Hering.

Redefining an innovative shipyard and the future of Saudi Arabia's maritime industry

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